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March 4, 2019
By: TOM BRANNA
La Prairie is promoting a “haute-rejuvenation” skin care ritual for Spring with its Platinum Rare Cellular Life-Lotion ($655) roll out. According to the company, this discreetly iridescent amethyst lotion glides on as a silky liquid to begin its transformative work. The delicate scent of the Platinum Rare Collection sets the tone for a restorative, rejuvenating experience, while the skin is left feeling revitalized. Enriched with the proprietary Platinum Peptide and powerful ingredients that support skin’s detoxifying mechanisms, Platinum Rare Cellular Life-Lotion is further enhanced with La Prairie’s Exclusive Cellular Complex that infuses the skin with nutrients, said the company.
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